CommunicationsTraditional Marketing Services We have substantially increased our agency reach through our direct mail marketing services. These services are offered to customers with needs ranging from minimal quantity production (such as a few hundred pieces) to clients that require extensive campaigns into the millions. Both content and layout are always created in house by our marketing team. Depending on the particular campaign and scope of its distribution, we outsource various sections of each project to partners we have established relationships with. The amount of outsourced work for each project is determined on a case by case basis so that our product is competitively priced and efficiently managed. Graphic Design is both created in house and outsourced depending on the complexity of the project. Printing is outsourced to various commercial printers, depending on which is most compatible with the project at hand. Mailing services are always outsourced through a company that we have an established relationship with. The most variable aspect of our marketing projects are the leads that the piece is mailed to. While many of the leads used in mailings are owned by Outcast outright, we also purchase specific demographic leads that correspond to the project. These leads are generated generically through a lead source company based on search criteria that is specified by the client. Public Awareness Services We provide a web-based forum for public companies to communicate to the business, financial and investing community through our Web sites:
Through content partnerships, we provide web-based financial information to professionals and investors that need easy and quick access to reliable corporate, industry and market intelligence. Visitors of our websites are able to access comprehensive and up-to-the-minute business and financial information on public companies through several information providers. Our services are intended add value to be timely, and informative. Our content sources include news, trade press, SEC filings, corporate profiles, sector and company reports, stock and financial data and industry statistics. We market and sell packaged services to public companies. Our packages range from basic exposure on our websites, to a more comprehensive service packages that includes development of corporate profiles, white papers, presentations, web development, press releases and newsletters. Our target customers are "micro-cap", and even "nano-cap" companies that have market capitalizations ranging from $3 million to $50 million in revenue. We think this market is largely underserved and is subject to significant abusive and fraudulent practices by promoters that do not serve the companies nor the investing public's interests. Our focus in working with companies of this size is to provide a more complete and credible investor awareness solution that balances the "blue sky" or reward with the risk, thereby enabling investors to make a more informed decision about these lesser known companies. In addition, we seek to provide timely and informative commentary on larger names in the public markets as well as coverage of the economy in general and even politics where legislation impacts corporate America and Wall Street. |
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